Come on Tigger – Stop Bouncing!
They’re bouncy, trouncy, flouncy, pouncy Fun, fun, fun, fun, fun!
Bouncing may be great for Tigger – and who can blame him – but not for business.
Google defines ‘Bounce Rate’ as
the percentage of single page visits or visits in which the person left your site from the entrance (landing) page
Google defines this further as a method to measure ‘visit quality’; a high bounce rate indicates that your pages are not relevant to your visitors. Visitors are ‘bouncing away’ from your website
Essentially the more visitors stay on your site the more likely you are to convert them into customers.
In Page Analytics from Google
It is still in beta, but we like and recommend that you use In Page Analytics from Google. It is easy to use and can be found under ‘content’ when you login to your Google Analytics account.
When looking at Google Analytics reports, it is not always easy to visualise how visitors navigate on your website pages.
Google has made it easier by superimposing your data onto your website as you browse.
What do you mean you don’t use Google Analytics
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Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
How can I Decrease my Bounce Rate
We have to accept that we will always have a certain percentage Bounce Rate, but how can we minimise it?
The following are some tips based on writing effective headlines, that will help grab your visitors attention and stop them being another bounce statistic.
What is Bounce Rate?
Understanding how to use Google Analytics can help increase your sales and business growth. In this article we concentrate on Bounce Rate and why it is important.
What is Google Analytics?
Google Analytics is a service offered by Google that allows you to track visitors activity on your website.
Tom is the MD of Scoosh Limited.
When not working with businesses to help increase sales from their websites, he can be found staring in the window of Flying Fox Bikes and dreaming of his next purchase.