Come on Tigger – Stop Bouncing!
They’re bouncy, trouncy, flouncy, pouncy Fun, fun, fun, fun, fun!
Bouncing may be great for Tigger – and who can blame him – but not for business.
Google defines ‘Bounce Rate’ as
the percentage of single page visits or visits in which the person left your site from the entrance (landing) page
Google defines this further as a method to measure ‘visit quality’; a high bounce rate indicates that your pages are not relevant to your visitors. Visitors are ‘bouncing away’ from your website
Essentially the more visitors stay on your site the more likely you are to convert them into customers.
Making a Good Impression in Stone and Web Design
Impressions in Stone - Stirling - Restoration, Chimneys, Gates, Walling, Hard Landscaping, New Build
Scoosh have recently been working with a new web design client in Stirling – Impressions in Stone.
Impressions in Stone has grown, especially since moving to the Stirling area in 1989, from concentrating solely on small domestic jobs to carrying out a whole range of domestic works along with large restoration and refurbishment contracts throughout Scotland.
Fun with Ecommerce and VAT!
We are often approached by people looking to start a new business and in particular online shops or ecommerce. One of the most common areas we are asked to explain is VAT and how this is calculated on their website.
Obviously some products are VAT rated others are not, but one issue that crops up a lot is – ‘I know how to add VAT to a price (e.g. price is £100.00 – VAT is 20% – simply multiply the price by 1.2), but what do I do when I want to retail a product at a certain price and want to work backwards so to speak. Intuitively a lot of people will say ‘ Simply take the £100.00 and deduct 20% – giving you £80.00′ So your price would be £80.00.
It’s a whole new Outlook!
We are asked many times – ‘What is the best email solution for my business?’
Everyone has their preferences from standard email (pop3) which is set up to be collected on your PC to various ‘webmail’ services that can be collected on the go. These work similar to services like Hotmail or Gmail, where you login to a website, when you are out and about and pick up your email.
A lot of clients have been expressing the view that ‘while I like the benefits of a webmail service, I would also like to use a programme like Microsoft’s Outlook’.
This can be done by what is know as ‘Microsoft Exchange Email Hosting’.
This allows you all the benefits of Outlook, but can be used on the road – you can also sync it with your Blackberry, or iPad.
Scoosh Top 10 Tips to Grow your Business
1. Turn your Website into a Lead Generation Machine.
Your website can be your most powerful marketing tool, delivering a steady stream of new business leads.
Sadly, many business owners don’t optimise their websites for lead generation – instead their websites are little more than static online brochures. Take an objective look at your website and find out if you could do more to get your phone ringing.
Web Marketing Trends 2011 – What’s your prediction?
Picking trends for the new year, is always difficult.
Is this the year, that Facebook, takes over from Google as the most popular site on the web in the UK? With all this talk of a potential stock market flotation – has Facebook peaked? Google watchers will remember when it floated that the talk was of the price being too high, but look at it now. Will the fastest growing company in the world – Groupon - outdo them both?
Web Design Falkirk
Scoosh has recently been working with some clients in Falkirk including Diamond Industrial Supply company who will be launching a new e-commerce website for their range of powertools, industrial equipment, safety clothing and a whole lot more.
It is always very enjoyable meeting with a new clients and discussing their options in developing an online shop. With branches in Falkirk and Perth, their ecommerce shop will not only promote their products and services, but also help drive customers to their existing trade counters.
New Year – New Website – New Business
New Year is the time for resolutions, new beginnings, fresh starts or joining a Gym (well, maybe not the last one).
Make a Start
It is also a great time to review your website and make a plan for 2011.
EZ Sports New Website Launched…
Ez Sports specialise in Sports Nutrition and offer the best choice and best prices available on-line and in their shops.
Scoosh found it a pleasure to work with the EZ Sports team and wish them all the best with their new website. Ez Sports have shops in Stirling and Inverness, with new branches opening soon.
But don’t forget you can also purchase online at www.ezsports.co.uk with delivery all over the UK.
You can also visit the EZ Sports Forum and comment are most welcome.
In Page Analytics from Google
It is still in beta, but we like and recommend that you use In Page Analytics from Google. It is easy to use and can be found under ‘content’ when you login to your Google Analytics account.
When looking at Google Analytics reports, it is not always easy to visualise how visitors navigate on your website pages.
Google has made it easier by superimposing your data onto your website as you browse.