What is SEO?
Search Engine Optimisation (SEO) is the process of improving the volume of traffic to a website from search engines via ‘natural’ search results.
Natural search results is the normal list of search results that you see when you type a phrase into a search engine. It is called natural to differentiate it from paid for, sponsored or advertisement links.
Many people believe that the goal of SEO is to solely to achieve high ranking for a few keyword phrases in the major search engines.
At Scoosh we believe this is the wrong approach to take, when looking at Search Engine Optimisation.
What is the true goal of SEO?
We believe any business must match its website goals with its business goals.
In simple terms, most businesses could be described as having the goal of selling a product or service to make profit.
This should also be the goal of your website.
What would you rather have from the following example?
A. 1000 visitors to your website. (Who visit and leave, without any interaction with your business)
B. 100 visitors who place an order or contact you about your product or service.
We would prefer answer B.
Targeted visitors are more likely to buy what you have to sell.
You’re looking for qualified traffic.
Surely the number of hits I receive is important?
Well yes and no. The old cliché about business ‘turnover is vanity, profit is sanity’ can be modified for the web. Hits just for the sake of it is ‘vanity’, qualified traffic is ‘sanity’.
What should I do?
Your goal is not to rank for what seems like a popular search term, but to find those search terms that will increase the likelihood of making a ‘sale’, generating a lead, completing a form, or making the phone ring.
Find the search terms that lead to sales.
(Look in your statistics) It does not matter if they have a poor ranking. Once found then work on improving the ranking in the search engines.
The result is increased sales.
Many businesses boast about the number of hits their websites receive.
It is more productive and beneficial to your business if your website has some real business goals and the most basic goal of any SEO or Web Marketing Campaign is to convert website traffic into paying customers.