Definition of Web Marketing
Web Marketing is a common term used today to describe marketing that specifically uses the Internet and it’s various aspects to grow your market.
These can include :-
- Search Engines
- Social Media
- Online Advertising
- Affiliate Marketing
- Selling Online
- Generating Sales Leads
- Pay Per Click
In many respects it is no different from ‘traditional’ marketing.
The same rules apply and it can be done well, or not so well.
There is an old saying in marketing that half the money we spend is wasted – if only we could tell which half.
One of the benefits that ‘Web Marketing’ offers over ‘traditional marketing’ is the ability to measure, more accurately the success of your marketing budget.
Web marketing can be thought of as a computer, tablet or smartphone based version of traditional marketing.
One of the most common and nice and simple approaches to Marketing is the use of what is known as the ‘Four Ps’.
The four ‘P’s of Marketing are
- Place (distribution)
Using the Internet as a Marketing Channel
If you think of Marketing as pushing your product or service through your existing channels, then Web Marketing is simply using the Internet as that Channel.
The goal of traditional marketing is to gain the interest of your target market.
The goal of Web Marketing is to attract targeted visitors to your websites – where you can begin the process of converting them to paying customers.
Depending on your style of website these visitors can be channelled to your product or service
- Download Product Information
- View Product Demo
- Contact for Sales Visit
- Buy your Product or Service
- Sign up to Club
- Make a Booking or Reservation
- Book a Trial
Effective Web Marketing will put your products and services in front of your target audience
Scoosh will work with you to understand Web Marketing and how to develop a web marketing strategy.
A succesful Web Marketing Strategy will you grow your market reach and grow your business.
We will help you understand how to maximise the potential of the Web Marketing for internet for your business.
Scoosh can help you:-
- Understand how to use Website Statistics to understand your Website Audience
- Increase Qualified Traffic to your website – get more sales
- Understand and get the benefits of Search Engine Optimisation
- Utilise Social Media (e.g. Twitter, Facebook, LinkedIn, Pinterest) to build your market
- Benefit from Blog Marketing and Content Marketing